Rob Coles

So who the hell am I?

First and foremost I'm a performance coach and I coach my arse off. 

Secondly, I am an athlete who loves to train. My passion is  learning how to push the boundaries of human performance. 

I talk the talk and walk the walk. 

I've been a coach for nearly 10 years and my passion is all things human movement  and performance training. I've competed in powerlifting and olympic weightlifting over the year, as well as a number of team sports, and continue to be a student of all things strength, speed and athletic performance. 

For 5 years I headed up the programming and rehab for one of the biggest privately owned gyms in London. I really cut my teeth here with regards to coaching, in those 5 years I delivered over 15000 hours of training. This is experience you just can't buy and I developed many skills with regards to understanding how people move and how best to achieve results. 

From there I moved across London to Performance Rx where I worked as the Director of Performance, working with and learning from Joel Proskewitz. Joel, who in my opinion is one of the best coaches in the world, is a director of Backfitpro, Dr. Stuart McGills company, so its safe to say Joel seriously knows his stuff when it comes to both training and injury rehab/prevention. Here I really refined my skills and understanding of injury mechanisms, coaching and how best to load the body to extract performance out of everyone I work with. 

I have travelled around the world to learn from the very best in their fields. Whether that is interning with Doctors of Functional Medicine or assisting in the preparation of NFL and  NCAA College American Football players, I don't stop learning.

My goal is to help educate people as to how to train properly to get the best results without breaking down their bodies. I believe that there are two ways to train: the correct way and the wrong way. Correct training should both enhance the performance  whilst decreasing our risk of injuries. Unfortunately, due to a lock of experience or knowledge this just isn't the case in my industry.  I created this website to help provide people with the very best information so they can achieve their goals optimally.